They're going to lose twenty pounds not drinking.
During the summer, Instagram feeds have a tendency to become slightly annoying—we get it, you’re all on fabulous vacations along the Mediterranean.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.
Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.
The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?
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The obvious first step is to think about the kind of match you want.
Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.
They will encourage you to try something with twenty ingredients.